You’re Not Lazy. That’s It. That’s The Problem.

Just don’t do it.

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You’re not lazy.

That’s not the problem.

It’s not that you’re scared or distracted or something else. You don’t have to hustle like Gary Vee. You don’t have to just do it. You don’t have to be a living embodiment of the swoosh. It’s interesting how many times this idea comes up. Even Shia LaBeouf has a spin on it.

Here’s the big secret…

We think being lazy is the opposite of being successful and productive. What if it’s not? What if being lazy was necessary? What if procrastinating weren’t a bad thing? What if you were just bad at them?

Maybe being lazy is a skill.

We’ve forgotten it.

Everyone is lazy.

Here’s the most basic definition of lazy:

Unwilling to do work.

I’m pretty sure that includes all of us. Nobody loves work. Some of us have managed to make money off doing things we enjoy. We call it “work” because it earns income or brings us some kind of reward. The dirty little truth is that we do it for its own sake.

We got lucky.

There was a point in human history where laziness couldn’t exist. You either found food…