We’re Tired of Celebrities Apologizing for Their Terrible Behavior, and Being Rewarded for It

Can we please stop?

Jessica Wildfire
7 min readJun 14, 2021

Here’s the thing about an apology…

It’s not for you.

The point of an apology isn’t to restore your image, or make up for lost income from canceled contracts with big box retailers.

It’s not to convince everyone that you’re a better person, or that you deserve a second or third chance. Apologies are meant for the person you hurt, and the point is to give them closure, or to repair a relationship. Increasingly, that’s not how celebrity apologies are coming across.

They don’t seem genuine, partly because they keep having to do it, which cheapens the act for everyone.

For example:


Of course, maybe I’m wrong. Maybe all of Chrissy Teigen’s apologies are real, just like all of Kim Kardashian’s apologies are real, and all of Kylie Jenner’s apologies are real, and all of PewDiePie’s apologies are real.

It sure doesn’t feel like it, though.