They Know Exactly What They’re Doing When They Do It

It’s a signal.

Jessica Wildfire
6 min readDec 5, 2021

Their faces are smiling.

Are their eyes?

Smiling has never come easily for me, and I have trouble reading people’s facial expressions sometimes. I’ve learned to focus on people’s eyes. They never lie. So when I look at this holiday photo from Rep. Thomas Massie, tweeted days after yet another school shooting, a resounding no echoes through my head. Their eyes aren’t smiling. Their eyes strike me as cold and dead. Their smiles look a little too big. Their teeth are showing a little too much. They send an entirely different message.

This isn’t innocuous. It’s propaganda.

It’s a dog whistle.

Republicans speak in dog whistles.

There’s a reason why the far right gets away with so much, and it’s because they know the art of the dog whistle.

It’s political shorthand for a phrase that may sound innocuous to some people, but which also communicates something more insidious either to a subset of the audience or outside of the audience’s conscious awareness — a covert appeal to some noxious set of views.

Ian Olasov, Vox

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