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Notes on Everyday Entrepreneurs

Success might not even look like it at first glance.

Jessica Wildfire
4 min readFeb 1, 2019

Real success lives right under your nose. Currently I’m sitting at a cafe full of digital nomads. I’m not that impressed with them and their bluetooth headsets, apparently still a thing.

But I’m fascinated by the waitress. She had to bring her kids to work today. So she’s running food and drinks out to a dozen patrons, and also telling her five-year-old to stay off the table tops.

I’m witnessing something here. Let’s call it everyday entrepreneurship. The waitress isn’t promoting a startup. She’s not orchestrating any online seminars or fyre festivals. She’s just doing her job well, and under extraordinary circumstances. You might even say she’s crushing it.

We need to tweak our attitudes about what counts as entrepreneurship. It’s not about how many email subscribers you can get, what time you wake up, or your very cool spin on networking.

A lot of people don’t necessarily love their jobs. That doesn’t mean we need to quit and start our own company. We can innovate right where we are, in ways that improve our lives, even if they don’t look that sexy or sleek.

One of my uncles manages rental properties. Last month, he told me a story about one of his tenants, a PhD student who…

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