Maybe Killing Twitter Was The Point
They’re calling him Space Karen.
Elon Musk has driven a stake through Twitter’s heart. After laying off half the company, the vast majority of those remaining have decided to quit rather than commit to working there “extremely hardcore.” The platform is running on autopilot now.
On the surface, it looks like Elon doesn’t know what he’s doing. He’s making rookie mistakes. That’s undeniably true. Anyone who can read knows the guy is a terrible boss, with a long history of firing and/or alienating the people he depends on the most.
Maybe that was the point.
Maybe Elon was supposed to buy Twitter and drive it into the ground. Maybe none of this was an accident.
I don’t want to believe it, but it makes sense.
It’s not so crazy.
Think about Twitter for a minute.
What is Twitter?
It’s a platform that allows ordinary people to share information with each other. They can share information about dangerous diseases. They can share information about climate change. They can share information about labor unions and strikes, and protests.
They can use it to organize and help each other.
Sure, there’s a lot of noise on Twitter. But I’m reading through tweets and seeing a lot of grief over the loss of the platform. A lot of people didn’t use it just to spout off about nonsense. They used it to stay informed. Tweets about wildfires and earthquakes could actually travel faster than the threats themselves. It was better than local news when it came to alerting people about threats like hurricanes.
There’s a lot of smug elitists pontificating about the destruction of Twitter. Some of them actually sound happy about what’s happening. None of them get it. They don’t think about how ordinary people used this tool to protect themselves, and each other.
Twitter saved lives.
Now think about the super rich.
What do the super rich want?